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5 Ways to Boost CTR in Your PPC Account
Have your ads in your account come to a point where you need a boost in your the click thru rate (CTR)? There are many things to consider when working on ways to improve CTR of your PPC account. So how can you get started today?
Here are 5 ways to improve your Click Thru Rate today:
1. Refining Your Account
Review your account and dig into your keywords. Expand your ad groups so each one has their own niche to speak to in your ad copy. Many times we group keywords into one ad group that could be split into two or more. Create separate ad groups for your keywords so you can include one or more of them into your ad copy variations. This will also help boost your quality score.
2. Improving Your Ad Copy with Offers & Credibility
Is your ad copy lacking something important or unique? Look into your ad groups and create 3 ad variations that include the keyword, a call to action, pain point and/or creditability. You want to stand apart from your competitors and offer something they cannot. Creating a promotion to entice the user to click on your ad maybe a way to go or creating creditability by stating you are the official site can encourage users to select you over competitors. Get into Google and search several of your terms per ad group and see what competitors are creating and offering. This will give you ideas and aid in creating new messaging that is not yet live.
3. Creating Sitelink Extensions
If you have not added Sitelinks into your account do so today! Create at least 4 to 10 sitelinks to each campaign in your account that will send users to different landing pages and give you the opportunity to extend ad messaging. Adwords saw a 30% boost in CTR in campaigns after implementing sitelinks into campaigns. Each sitelink has a 35-character max and is a great way to offer promotions. Implement your sitelinks today and in 2 weeks review your CTR and see the magic happen!
4. Adding Negative Keywords
Negative keywords are important for any Adwords account. We all add a list of these to the accounts upon set up but then how do you continually create new negatives that you may have not discovered before? A great way to find these negative keywords for campaigns and ad groups is pulling the All Search Term report in Adwords. We run this report daily to monthly for clients.
This report is located in the keyword tab and pulls all search terms related to the keywords in your account. This is a great report if you have many broad match keywords live. In the report you can view terms that have displayed your ad due to being closely related to a keyword in your account. Review the report and highlight and add keywords that you do not wish to appear on in Google.
5. Google + Social Extensions
Creating credibility is huge online. If you have not already created a Google + profile do so and then add it to your Adwords campaigns! When users search and your ad appears they can preview people in your Google circle that have 1+ the site. On average, ads with Google + have a 5 to 10% improvement in their CTR. Users will be able to view recommendations that the site has received.
I hope you apply some of these to your account in order to boost your CTR. If you have additional CTR tips please let us know today!
Categorised in: Paid Search
This post was written by downtownecommerce_admin
