Funny to see this post from Robert Murray, President of iProspect. Robert asserts dating is the perfect metaphor for choosing a SEM vendor. The irony is in a recent RFP process we handled at Downtown Ecommerce Partners for a Client, iProspect was invited to go dating and opted out. Hard to get married if never given the chance. In today’s environment I would think SEM firms would want as many dates as possible as switching costs can get high.
What strikes me even more askew is Did-Its corporate policy of not participating in RFPs at all.
The recent influx of money into Search and online advertising really fogs people’s memory from the times 24 months ago when new business was coveted. The pendulum will swing back the other way one of these days, it always does.
Categorised in: Search
This post was written by DEP Ecommerce Consultants